Present all year, each year
Given the importance of these calendars in the global B2B communication plan of the group, I worked directly with the management on many occasions, apart from the marketing area for the Americas. During the design process, I held meetings for proposal assessment. Just as with other projects, each year these calendars were distributed abroad and printed in different languages. In the design, my work team had to consider certain localization issues for the different target markets, in line with a strict quality and planning policy.
Based on the company’s proprietary image catalog I was told to use, I designed compositions with an expanded visual language for each sector where the SNR-NTN Group offers their high performance bearings.
For layout, a sober line is kept as required in the corporate style manual, using sans serif as a typeface and careful letter spacing. Some helpful functions for the daily business routine were added, such as the week number in invoices and checks, included in the most recent versions. Also shown are the international exhibitions were SNR-NTN will be present during the year, thus inviting their corporate customers.